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Author James Richardson

Help Us Welcome Our Newest User Experience & Technology Team Members.

We’re pleased to announce the addition of two new team members at Engine Digital, adding a depth of skill and experience to our User Experience and Technology practice groups. Joining our team in Vancouver is Ryan Ali, User Experience Strategist, and Chris Callender, Back-End Developer. Having worked with Chris Callender (@chrsc) in the past, we […]

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Author Ryan Opina

Five takeaways from our Digital Transformation in Fashion & Apparel event.

On June 26th we hosted the second in our Digital Transformation Speaker Series in the incredible Donnelly Hospitality Suite in downtown Vancouver. Our goal; to hear first hand from a group of the city’s brightest business leaders and marketers from some of Vancouver’s top fashion and apparel brands, just what it is that’s driving their […]

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Author Dean Elissat

New Work: Engine Digital & JOEY Restaurant Group Bring Digital Transformation to Premium Casual Dining.

The JOEY Restaurant Group is a restaurant brand with over 24 locations in Canada and the U.S. that focuses on high quality food and drinks served in unique and design-forward, premium casual dining environments. As a primarily bricks and mortar brand, JOEY recognized their customers’ increased demand for access to a better online experience, akin […]

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Author James Richardson

Getting on The Right Side of Canada’s Anti-Spam Legislation.

The rules around email marketing in Canada are about to change. For digital marketers and product managers leading customer engagement, this means a change to the way their organizations have historically connected with customers and increased their reach through email. Canada’s Anti-Spam Legislation (CASL) is being dubbed one of the strictest anti-spam policies in the […]

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Author Dean Elissat

New Work: Engine Digital Launches New Refinery Leadership Partners Web & Mobile Platform.

The Refinery Leadership Partners is a professional services organization that challenges the traditional approach to leadership training by developing unconventional and tailored experiences that provoke and inspire people to look at their roles as leaders in new and different ways. As the organization began to focus on the digital channel to extend brand awareness and […]

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Author Stephen Beck

Help Us Welcome Our Newest Team Members.

We’re excited to introduce a few new additions to our team in Vancouver, and we’d like you to meet them. Joining our design and opps teams are Pawel Pawelak (@PawelPawelak), Interactive Designer, Andrew Monaghan, Finance & Operations Manager, and Wendy Yu (@Wendy7Yu), Office Administrator. Be sure to connect with them on Twitter! Interested in joining […]

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Author Ryan Opina

Engine Digital Hosts Mosey for a Talk on The Evolving Tourism Space.

On April 16th we started something new, we hosted the first event in our Digital Transformation Speaker Series. This was an exciting milestone for us; a chance to extend the conversations that we as an agency have internally on a daily basis into a dialog with the larger digital community in Vancouver. For our first […]

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Author Dean Elissat

Your Spend. Less Is Less.

Over the past few days, I’ve come across a number of articles in our local business press. Much of the content is focused on two issues. One, the rise and importance of digital within an organization’s marketing budget spend. Two, how to find less costly ways to spend on marketing efforts. With complete bias, I agree […]

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Author Dean Elissat

Digital Maturity. Refining the Agency Service Model.

(Part 6 of 6) By now, you are well versed that we are a digital agency that believes in the transformational power that digital strategy can have on a client’s business. But what about the agency model itself. Have we evolved to keep in touch with the market? The answer to this question lies in […]

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Author Dean Elissat

Digital Maturity. Defining Client-Side Digital Strategy.

(Part 5 of 6) At its most basic, client side digital strategy usually starts with the web (and now mobile web) channel. The role of the company website in driving the business forward varies greatly depending on the nature of the business model, the consumer engagement approach, and the general industry and sector of the […]

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Author Dean Elissat

Digital Maturity. Typical Barriers.

(Part 4 of 6) Change is difficult. Evolution takes time. Outputs are relative to effort. And as with many mid to large-scale organizations, the ability to adjust and adapt to the new, faster-moving digital economy presents a clear challenge across the board. The speed of business today forces us all to react to the immediate […]

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Author James Richardson

We’re Starting the New Year With a Few Additions to our Team

We’re starting the new year with the addition of two new members of our team in Vancouver. Devin Leggett (@Devinle) joins our Technology team, with a long history of developing web and mobile experiences at agencies including Rethink and SmashLab. Michaela Dennis (@Mickeystream) joins our Project Management team. Having recently relocated to Vancouver from the […]

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Author Dean Elissat

Digital Maturity. The Driving Forces.

(Part 3 of 6) There is no magic elixir that can be diluted into your company water cooler to foster a more digital mature culture for the organization. That being said, it is important everyone be metaphorically drinking the digital Kool-Aid. The second post in our series on Digital Maturity will highlight some of the […]

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Author Dean Elissat

Digital Maturity. What It Is And Isn’t.

(Part 2 of 6) In an effort to define what digital maturity is, we will primarily look at the concept through the lens of a client marketing organization structure and culture. Although many of the points made in the post will also apply to a service based agency environment. As you’ll note in this post, […]

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Author Dean Elissat

Digital Maturity. An Introduction.

(Part 1 of 6) This is the first post in a blog series about Digital Maturity. The content for this post and subsequent ones has been curated through a number of sources. Most of which are a result of first hand experience working with client partners to help them determine the role digital plays in […]

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Author Richard Gallagher

Push Notifications for Safari – This Could Get Interesting

If you missed Apple’s October unveiling of OS X Mavericks, then you may have also missed the release of an incredibly powerful new feature for digital marketers and website managers: Push Notifications for Safari. Mac users who have actively been using Safari over the past month or so may have started to see this new […]

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Author James Richardson

New Work: Engine Digital Launches Mission-Critical, Responsive Website for BC Hydro’s Site C Project.

Continuing our long-running partnership with BC Hydro, our team was recently tasked with developing a digital strategy and responsive web platform for the organization’s most critical initiative over the next several years – the Site C Project. As a government-operated utility, BC Hydro distributes energy to more than 1.8 Million residential and business customers across […]

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Author Stephen Beck

Making Content a Core Part of Your 2014 Digital Marketing Plan

As we head into fall, moving faster than we’d like towards the holiday season, there’s one impending task on the to-do list for those of us responsible for increasing our brand’s reach across digital channels: defining the budget and allocation for 2014. But let’s face it. Defining marketing budget allocation has gotten really complicated. It […]

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Author Stephen Beck

New Work: LOCAL®, a Social Web & Mobile Experience

Last week we launched an Instagram-powered website for our client, LOCAL®. Taking the foodspotting trend one step further, the new LOCAL® desktop and mobile website displays photos from restaurant guests tagged with “hashtags” specific to each menu item, creating an instant social dining experience. Guests and staff can also upload photos of themselves on location […]

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Author Stephen Beck

Engine Digital Joins SoDA – The Society of Digital Agencies

We’re extremely excited to announce our membership with SoDA – the Society of Digital Agencies, an exclusive industry association comprised of 70+ top digital agencies and elite production companies, spanning over 20 countries across 5 continents. Membership is by invitation and the selection and vetting process is thorough, including a vote by one of SoDA’s […]

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Author Stephen Beck

Dean Elissat to Speak at the Seattle Interactive Conference

Be sure to catch Dean Elissat, our VP Client Engagement, presenting at this year’s Seattle Interactive Conference (October 28-30). In just its second year of operation, the popular event already attracts over 2,000 attendees. Digital Maturity. What is it? Are you there yet? Believe it or not, many corporate organizations (and some communications agencies) have […]

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Author Stephen Beck

Help Us Welcome The Newest Members of Our Team!

We recently added a few new faces to our team in Vancouver, bringing in a fresh and unique set of skills, experience, and perspectives within our UX and Design practices. Over the years we’ve learned to be thorough in vetting new team members, making sure each new hire compliments the team with something new, while […]

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Author Stephen Beck

The SoDA Digital Marketing Outlook (Volume 1, 2013)

Each year SoDA, or the Society of Digital Agencies, releases a thorough report that explores the digital marketing economy. As the industry is still very young, the SoDA Digital Marketing Outlook helps to provide a grounded perspective with a mission to advance the digital marketing industry through best practices, education, and advocacy. As part of […]

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Author Stephen Beck

Engine Digital / 10x

Engine Digital turned 10 on July 1st of last year – a significant milestone considering our humble beginnings. And as you might imagine, we spent some time considering how best to capture the sentiment of building, growing, and sustaining an extraordinary agency business, culture, team, and client base…

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Author David Look

The Power of Experience

Taking a quick dip into the world of User Experience would reveal a definition that mentions the creation of a valuable interaction between a person and a product, system or service. The practice is dynamic. As experiences with computers and networks evolve, so too must the methodologies designed to deliver meaningful ones…

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