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Our Perspectives

Digital Maturity. Refining the Agency Service Model. By Dean Elissat /

(Part 6 of 6) By now, you are well versed that we are a digital agency that believes in the transformational power that digital strategy can have on a client’s business. But what about the agency model itself. Have we evolved to keep in touch with the market? The answer to this question lies in […]

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Digital Maturity. Defining Client-Side Digital Strategy. By Dean Elissat /

(Part 5 of 6) At its most basic, client side digital strategy usually starts with the web (and now mobile web) channel. The role of the company website in driving the business forward varies greatly depending on the nature of the business model, the consumer engagement approach, and the general industry and sector of the […]

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Digital Maturity. Typical Barriers. By Dean Elissat /

(Part 4 of 6) Change is difficult. Evolution takes time. Outputs are relative to effort. And as with many mid to large-scale organizations, the ability to adjust and adapt to the new, faster-moving digital economy presents a clear challenge across the board. The speed of business today forces us all to react to the immediate […]

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We’re Starting the New Year With a Few Additions to our Team By Stephen Beck /

We’re starting the new year with the addition of two new members of our team in Vancouver. Devin Leggett (@Devinle) joins our Technology team, with a long history of developing web and mobile experiences at agencies including Rethink and SmashLab. Michaela Dennis (@Mickeystream) joins our Project Management team. Having recently relocated to Vancouver from the […]

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Digital Maturity. The Driving Forces. By Dean Elissat /

(Part 3 of 6) There is no magic elixir that can be diluted into your company water cooler to foster a more digital mature culture for the organization. That being said, it is important everyone be metaphorically drinking the digital Kool-Aid. The second post in our series on Digital Maturity will highlight some of the […]

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Digital Maturity. What It Is And Isn’t. By Dean Elissat /

(Part 2 of 6) In an effort to define what digital maturity is, we will primarily look at the concept through the lens of a client marketing organization structure and culture. Although many of the points made in the post will also apply to a service based agency environment. As you’ll note in this post, […]

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Digital Maturity. An Introduction. By Dean Elissat /

(Part 1 of 6) This is the first post in a blog series about Digital Maturity. The content for this post and subsequent ones has been curated through a number of sources. Most of which are a result of first hand experience working with client partners to help them determine the role digital plays in […]

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Push Notifications for Safari – This Could Get Interesting By Richard Gallagher /

If you missed Apple’s October unveiling of OS X Mavericks, then you may have also missed the release of an incredibly powerful new feature for digital marketers and website managers: Push Notifications for Safari. Mac users who have actively been using Safari over the past month or so may have started to see this new […]

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New Work: Engine Digital Launches Mission-Critical, Responsive Website for BC Hydro’s Site C Project. By James Richardson /

Continuing our long-running partnership with BC Hydro, our team was recently tasked with developing a digital strategy and responsive web platform for the organization’s most critical initiative over the next several years – the Site C Project. As a government-operated utility, BC Hydro distributes energy to more than 1.8 Million residential and business customers across […]

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Making Content a Core Part of Your 2014 Digital Marketing Plan By Stephen Beck /

As we head into fall, moving faster than we’d like towards the holiday season, there’s one impending task on the to-do list for those of us responsible for increasing our brand’s reach across digital channels: defining the budget and allocation for 2014. But let’s face it. Defining marketing budget allocation has gotten really complicated. It […]

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New Work: LOCAL®, a Social Web & Mobile Experience By Stephen Beck /

Last week we launched an Instagram-powered website for our client, LOCAL®. Taking the foodspotting trend one step further, the new LOCAL® desktop and mobile website displays photos from restaurant guests tagged with “hashtags” specific to each menu item, creating an instant social dining experience. Guests and staff can also upload photos of themselves on location […]

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Engine Digital Joins SoDA – The Society of Digital Agencies By Stephen Beck /

We’re extremely excited to announce our membership with SoDA – the Society of Digital Agencies, an exclusive industry association comprised of 70+ top digital agencies and elite production companies, spanning over 20 countries across 5 continents. Membership is by invitation and the selection and vetting process is thorough, including a vote by one of SoDA’s […]

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Dean Elissat to Speak at the Seattle Interactive Conference By Stephen Beck /

Be sure to catch Dean Elissat, our VP Client Engagement, presenting at this year’s Seattle Interactive Conference (October 28-30). In just its second year of operation, the popular event already attracts over 2,000 attendees. Digital Maturity. What is it? Are you there yet? Believe it or not, many corporate organizations (and some communications agencies) have […]

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Help Us Welcome The Newest Members of Our Team! By Stephen Beck /

We recently added a few new faces to our team in Vancouver, bringing in a fresh and unique set of skills, experience, and perspectives within our UX and Design practices. Over the years we’ve learned to be thorough in vetting new team members, making sure each new hire compliments the team with something new, while […]

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The SoDA Digital Marketing Outlook (Volume 1, 2013) By Stephen Beck /

Each year SoDA, or the Society of Digital Agencies, releases a thorough report that explores the digital marketing economy. As the industry is still very young, the SoDA Digital Marketing Outlook helps to provide a grounded perspective with a mission to advance the digital marketing industry through best practices, education, and advocacy. As part of […]

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Engine Digital / 10x By Stephen Beck /

Engine Digital turned 10 on July 1st of last year – a significant milestone considering our humble beginnings. And as you might imagine, we spent some time considering how best to capture the sentiment of building, growing, and sustaining an extraordinary agency business, culture, team, and client base…

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The Power of Experience By David Look /

Taking a quick dip into the world of User Experience would reveal a definition that mentions the creation of a valuable interaction between a person and a product, system or service. The practice is dynamic. As experiences with computers and networks evolve, so too must the methodologies designed to deliver meaningful ones…

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