Going Direct-To-Consumer –

Keep pace with a quickly evolving cycling marketplace.

Globally, the industry saw an average year-over-year increase in revenue of sixty percent. Why? Because the brands that drove this growth were prepared and capable to sell direct-to-consumer.With the surprise of a global pandemic and supply chain issues, this readiness helped many brands in the cycling industry glide through the year while getting products easily into customers’ hands.

Is your brand ready to make the shift to DTC?

While cycling was may have seemed an outlier, it wasn’t the only consumer goods category to see exceptional growth over the last two years. And that means your category is likely already moving in this direction. So what does it take to make the shift to DTC? While there’s no single route, below are three areas of focus that leaders in DTC have made a priority.

1

Define the customer experience that aligns to your brand vision.

While cycling was may have seemed an outlier, it wasn’t the only consumer goods category to see exceptional growth over the last two years. And that means your category is likely already moving in this direction. So what does it take to make the shift to DTC? While there’s no single route, below are three areas of focus that leaders in DTC have made a priority.

2

Provide customers with services and tools that mirror the retail experience.

An online experience still serves real human needs. That’s why the best DTC brands provide customers with the tools and interaction that enables low-friction, self-guided product discovery and exploration. Going beyond basic merchandising, these brands recognize customer needs and product understanding, quality, styling, fit, and finish.

3

Plan for every point of contact with your customer.

An online experience still serves real human needs. That’s why the best DTC brands provide customers with the tools and interaction that enables low-friction, self-guided product discovery and exploration. Going beyond basic merchandising, these brands recognize customer needs and product understanding, quality, styling, fit, and finish.

How we can help.

Is your brand ready to embark on a DTC transformation? Here’s how we can help you gain traction through a rapid, structured 12-week engagement.

Alignment

We bring together your stakeholders for a set of structured workshops that bring clarity to the vision and alignment in the path forward. This is one part education, one part organization, and helps ensure a level set understanding of what’s ahead.

Audit

Our team conducts an evaluation your digital ecosystem, technology, operations, fulfillment approach, and product catalog. Through this process we gain a clear understanding of the current environment and adaptability to change.

Plan

Through collaborative planning sessions, we engage your team at key points to help develop and define a high-level transition plan and DTC roadmap that includes a prioritized list of opportunities that align with customer needs.

Perspectives ––

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How consumer goods brands can learn from the bike business and its rapid shift to embrace DTC.

E-commerce – Dean Elissat

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From tearsheets to API calls – building scalable B2B e-commerce on the Jamstack.

E-commerce – Joe Prisk

We help our clients invent their future.

We are a digital consultancy, product design, and engineering studio with a mission is to help ambitious organizations invent their future. We help brands like Race Face, HP, Mastercard, Adidas, and the NBA to bring better customer experiences to market across web, mobile, and emerging digital channels.

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