Rich Brilliant Willing taps Engine Digital to improve customer engagement.

Lighting design firm and manufacturer Rich Brilliant Willing has selected Engine Digital as its agency partner.

Engine Digital will help the Brooklyn-based company evolve its B2B commerce experience, including Netsuite integration to support the sales process and improving engagement with clients and customers — including architects and interior designers — while acknowledging the audience's unique purchase process. The agency is excited to work with a design-driven organization like Rich Brilliant Willing and support the continued growth of the local firm.

Founded in 2009, Rich Brilliant Willing now employs more than 30 employees between its Brooklyn headquarters and Soho showroom. The design firm moved its primary operations to Industry City in 2016.

For Engine Digital, the addition of Rich Brilliant Willing continues a trend of working with e-commerce clients to improve customer experiences, including Samuel French and Loloi Rugs.