TRI Pointe Homes selects Engine Digital to bring digital transformation to home buying.

January 15, 2015

As one of the 10 largest US homebuilders, TRI Pointe Homes, a forward-thinking and award-winning organization, has selected Engine Digital to help redefine the home buying customer experience. The TRI Pointe Homes digital customer engagement strategy will focus on improving the customer experience and sales funnel across desktop and mobile web platforms. With over 90% of consumers relying on the Internet as their primary home buying research resource, Engine Digital aims to evolve how to translate information into action online, seamlessly moving the home buyer through the conversion funnel.

Having worked with numerous US-based homebuilders over the past ten years, this new relationship with Irvine-based TRI Pointe Homes brings Engine Digital’s strategic capabilities in home building and real estate to the Southern California market.