February 9, 2015
Pirelli Tires has selected Engine Digital to lead digital strategy for the launch the brand’s highly anticipated P Zero All Season Plus line of tires within the US market.
Based in New York City, Pirelli North America has set out to to build a stronger bond with American consumers through digital channels. Our team has been tasked with engaging automotive enthusiasts, while driving awareness of this new line of high performance tires.
With its global reach and its rich history dating back to 1872, Pirelli is a rare kind of brand; one that has mastered its craft, while venturing out of its own space into areas as diverse as fashion and the arts, all while keeping true to its motorsports heritage. This creates the opportunity to tell a real brand story, not one invented to shape perception, but one that truly captures the spirit of an organization at the forefront of innovation, and that’s why we’re extremely excited to take on that challenge.