TELUS Digital Labs adds us to preferred their digital innovation partner list.

May 18, 2015

As one of Canada’s big three telecommunication companies, TELUS is focused on defining new and innovative ways to engage with its customer base. The TELUS Digital Lab team is leading this effort, operating as a lean, internal innovation group within the organization.

As a long-time digital agency partner for TELUS dating back to 2007, Engine Digital has been selected to join the TELUS Digital Lab partner list to provide expertise in leading digital innovation projects. With a focus on product and service innovation across digital channels, our team will support the TELUS Digital Lab group in the areas of User Experience, Customer Experience, Digital Strategy, and Design.

This engagement is indicative of an emerging trend; as client-side digital strategy resources can often be challenged in keeping pace with project needs across business units, organizations must find faster and more committed approaches to innovation in order to remain in a positive market position. In addition to TELUS, Engine Digital has been tapped to lead, manage, and support similar digital innovation needs for several global brands, allowing the agency to develop its own unique approach to stakeholder engagement, process, outputs, and outcomes.