TuGo selects Engine Digital to evolve digital customer engagement model.

March 19, 2019

TuGo, one of Canada's top travel insurance providers, has selected Engine Digital to lead the evolution of its digital customer engagement model.

TuGo is a Platinum Club member of Canada’s Best Managed Companies. As part of the future vision for the organization, TuGo is exploring a new and improved customer engagement model to better appeal to tomorrow’s traveller.

Engine Digital will help TuGo by utilizing research, customer journey mapping, and digital experience planning to address both current traveller and distributor partner needs, to drive TuGo’s vision.

"TuGo sits within an interesting space — between financial services and insurance and the travel and tourism industry," states Dean Elissat, VP Growth at Engine Digital’s Vancouver studio. "We’re seeing demand from both of these industries to explore new ways of reaching and engaging customers, and we’re excited to help TuGo carve out their path forward."

Engine Digital brings extensive experience to this engagement, having worked with several organizations in financial services, insurance, and travel and tourism, at both the start-up and enterprise level. Most recently, Engine Digital helped luxury travel brand Rocky Mountaineer identify new ways to engage customers across its end-to-end customer journey. That relationship continues with an action plan of projects in the works. The agency’s expertise in the financial services sector includes work with Mastercard, Goldman Sachs, Fiserv, Western Union, Bluestone Life, and Coast Capital Savings, across a variety of digital product and platform engagements.

"When we set out to evaluate agency partners for this initiative, we found that Engine Digital brought a unique perspective and approach, with a focus on the digital channel," reflects Patrick Robinson, TuGo’s CEO. "This, coupled with their extensive work in financial services helped separate them from traditional management consultancies and agency partners we had considered."

TuGo has ambitious plans to expand their customer relationship from a simple transactional engagement, toward a model where they and their distribution partners can provide additional value to the consumer’s overall travel experience.