Prevalent, risk management leader, partners with Engine Digital for brand, content, web strategy.

June 25, 2019

Named a Leader in The Forrester New Wave™: Cybersecurity Risk Rating Solutions report, Prevalent recently embarked on a ground-up rebrand initiative leading to a complete revisioning of the B2B web channel. To support its ambitious growth strategy, the firm selected Engine Digital, given the agency's deep experience supporting B2B and technology firms seeking to strengthen market positioning.

This new engagement builds on Engine Digital's long-standing relationship with Sr. Director, Digital Marketing & Communications Chris Burd, formerly the agency's primary client partner at BeyondTrust. Engine Digital began working with BeyondTrust in 2015. The agency supported a large-scale web strategy, redesign, and re-platforming process, followed by ongoing optimization and sustainment, leading to BeyondTrust's acquisition by Bomgar in late 2018.

Over the coming months, Engine Digital will lead the effort to redevelop the Prevalent brand and web strategy as the firm evolves its market position and service offering within the highly-competitive and high-growth cybersecurity space.

Founded in 2004, Prevalent helps global organizations manage and monitor the security threats and risks associated with third- and fourth-party vendors. Prevalent's risk management platform allows companies to meet compliance requirements and reduce risk at a time when third-party data breaches put organizations under continual threat. As part of its unique offering, Prevalent introduced the only unified platform for third-party risk management and the first vendor evidence sharing portal that enables collaboration between both enterprises and vendors.