Engine Digital continues its long-running engagement with the NBA, a relationship that began in 2011, this time with a complete ground-up redesign of the team site platform for desktop and mobile web. This will be the second time the agency has undertaken this assignment, with the last redesign launching for the 2014 season.
While this is a league-led initiative, the agency’s user experience and design team will work with all 30 teams to create a shared understanding of content, functionality, and monetization objectives, with a focus on designing a richer and more user-friendly experience for the NBA’s global fan base.