Equisoft partners with Engine Digital to lead B2B web redesign, supporting firm’s growth strategy.

May 12, 2020

Equisoft, a global leader in digital business solutions for life insurance and wealth management, recently selected Engine Digital as its digital agency of record, tasked with leading an end-to-end web and mobile strategy to help improve how the brand connects with its B2B customers.

Headquartered in Canada with offices around the world, Equisoft is a leader in systems integration for the insurance and wealth management industries, and is uniquely positioned as the largest and most experienced reseller and system integrator for the Oracle Insurance Policy Administration (OIPA) platform. Recognized as a valued partner by over 50 of the world's leading financial institutions in 15 countries, Equisoft offers innovative front-end applications, extensive back-office services, and a unique data migration expertise.

Within this engagement, Engine Digital will lead strategy, design, and engineering, developing an experience that more clearly articulates Equisoft’s offering and aligns with the unique needs of B2B buyers of financial technology services across key verticals. The agency will work with Equisoft’s Marketing Vice President, Jean Sabbagh (a former client with Western Union) to develop a roadmap that supports the organization’s brand recognition and global growth objectives.

“As part of our larger growth strategy for Equisoft, we were excited to engage with Engine Digital on this critical project,” stated Jean Sabbagh. “They have extensive experience working with B2B organizations and helping create long-term value for their clients. This along with the collaborative approach they take was appealing to our team.”

This new web strategy will build on a recent rebranding of Equisoft’s solutions under a unified architecture that now more accurately communicates to different industries, audiences, cultures, and geographies. The agency will help Equisoft establish a strong digital foundation to ensure the optimal positioning of this holistic offering with prospects and customers across digital channels.

Through its work with Equisoft, Engine Digital grows its extensive experience helping B2B organizations with similar aspirations for transformation and growth in digital. The agency recently led a rebrand and web redesign for Prevalent, a leader in cybersecurity, a broad digital and web strategy engagement for 3form, a Salt Lake City-based manufacturer of architectural design solutions, and is currently developing a B2B e-commerce platform for Rich Brilliant Willing, a lighting design and manufacturing company based in Brooklyn, New York.