Engine Digital has been selected by Blueair to lead a digital strategy and design engagement, helping the brand strengthen its positioning online, and create an improved overall customer experience.
What makes this engagement exciting for our team is the noble mission of Blueair and our opportunity to help them reach, and improve the lives of more customers around the world.
While Blueair is focused on elevating health and wellbeing, the WHO says air pollution is now the world's largest single environmental health risk, killing around 7 million people in 2012 alone. Today, over 80 percent of people living in urban areas that monitor air pollution are exposed to air quality levels that exceed WHO limits.
Demand for air purifiers has grown in recent years as awareness has risen about the multiple health and wellbeing risks posed by poor air quality at home and work, along with environmental factors such as wildfires and the spread of COVID-19.
While Engine Digital will focus on Blueair’s US market, the brand also markets its products in Sweden, China, US, Japan, South Korea and India. Blueair was acquired by Unilever in 2016.