Engine Digital and Beem Credit Union launch a more human approach to banking.

Engine Digital, the digital consultancy, design and engineering studio has launched a flagship brand website for Beem Credit Union.

Beem was created through the union of two powerhouse credit unions - Gulf & Fraser and Interior Savings - each shaped by decades of mergers and member driven growth. Together, they bring the legacy of many communities under one banner. Today, Beem stands as one of BC’s largest credit unions, empowering 193,000 members and managing $17 billion in assets under administration across 66 branches province-wide.

With steady pressure on consumer banks and credit unions to prioritize the digital customer experience, many are embarking on reinvention. Through extensive experience partnering with clients across the financial services vertical – from Goldman Sachs and Mastercard to Fiserv and Coast Capital – Engine Digital has acquired expertise in guiding digital strategy and design for financial services clients seeking to create a differentiated customer experience across the digital ecosystem.

For Beem this meant establishing the brand as a digital-first leader with a focus on providing an exceptional and unparalleled member experience, both online and offline. Through a consultative approach, Engine Digital helped Beem introduce itself to British Columbians through a distinct consumer banking digital experience built on a comprehensive content strategy. The result is a future-ready platform designed to keep Beem competitive, trustworthy, and in service to next generation credit union members.

Collaborating with partners across Beam’s Marketing, IT, Data, and Product teams, Engine Digital was responsible for leading the end to end engagement from technical architecture to user experience and visual design, content strategy and copywriting, and the full engineering process. Launched in a rapid 5-month timeline, an incredibly fast project in the financial services space, this work was made possible by the agility of the Beem organization and the strength of the partnership with Engine Digital, a firm with deep financial services experience and expertise launching brands on the Sanity Content Operating System.

With narrative content at its core, the site required a modern and scalable technology platform to support Beem’s ambitious needs and Sanity, the headless CMS, was a key part of the technical solution developed by Engine Digital. Sanity, enables Beem to deliver timely, relevant content that anticipates member needs and streamlines the user journey. Its structured content platform serves as a centralized hub for Beem’s broader publishing efforts, empowering the internal team to create, manage, and distribute content efficiently from a single source to any channel or destination, with true content agility. Through a suite of AI features, custom functions, custom apps for enhanced content management, and integration with Beem’s digital banking architecture, Sanity offers a solution that can scale with the evolving needs of the business.

“Digital-first banks are setting the pace globally, and with Beem, we’ve made the digital experience our competitive edge," says Beem CEO Brian Harris. “From day one, Engine Digital has been more than a vendor—they’ve been a true partner. Together, we’ve built a member-centric experience that not only introduces Beem as a modern banking option, but also reflects our commitment to working collaboratively to support our members on their journey to financial wellness.”

James Richardson, COO, Engine Digital, adds: “For a new brand like Beem, the digital experience is the brand. We designed the site around a brand narrative, because how an organization communicates, educates, and supports its members is foundational to how it builds trust. Our content-centric approach, combined with our expertise in unleashing the capabilities of the Sanity platform, allowed us to architect an experience that’s not just informative, but adaptable, personalized, and ready to scale with the business.”

Richardson concludes: “There's an interesting tension between the hyper-local, somewhat traditional, relationship based experience of a credit union and the strategy of being digital first. Beem described themselves as being both member first and digital first and we feel we did a solid job of infusing the credit union value proposition into a modern, digital-focused experience.”

Explore Beem’s new digital experience at: www.beemcreditunion.ca