Engine Digital recently led a comprehensive rebrand and web redesign for Prevalent, as the firm evolves its market position and service offering within the highly-competitive and high-growth cybersecurity space.
Founded in 2004, Prevalent helps global organizations manage and monitor the security threats and risks associated with third and fourth party vendors. As part of its unique offering, Prevalent introduced the only unified platform for Third-Party Risk Management and the first vendor evidence sharing portal that enables collaboration between both enterprises and vendors.
Through its streamlined approach to brand strategy, Engine Digital developed a brand platform, identity, and design language focused on creating an ownable space for Prevalent within an increasingly crowded industry of competitors.
Guided by extensive experience working with B2B technology clients, Engine Digital’s approach to the Prevalent web strategy was informed by clearly articulated buyer personas and a narrative approach to content strategy to help educate prospects on an otherwise complex category of services in the Third-Party Risk Management (TPRM) solutions space.
A key online sales conversion feature of the site is the TPRM Jump Start self assessment tool which helps determine a prospect’s risk readiness score. The TPRM Jump Start self assessment tool directs prospects to relevant content that best reflects the needs of their specific organization, helping support engagement goals for the site. Completing the process, users are able to download additional Buyer’s Guide solution information or register for a consultation session.
The new Prevalent web experience was built with Vue and Tailwind, powered by Craft CMS, and integrated with Marketo for automation.
With the Prevalent site now live, Engine Digital continues to support the organization in improving online performance through analytics, optimization, and continued site enhancements.
Visit the site: www.prevalent.net