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Engine Digital partners with Brinqa to launch a new web experience designed for clarity, conversion, and scalable growth.
Engine Digital is proud to share the launch of our work for Brinqa – a bold new B2B site developed to reintroduce Brinqa’s category-defining exposure management platform through a sharper narrative, refined architecture, and a design system built to support the company’s growth and leadership in the cybersecurity space.
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Brinqa is a pioneer in data-driven exposure management, helping global enterprises understand, prioritize, and act on their most critical security exposures. Brinqa’s platform combines intelligence from hundreds of security and business systems to provide a single, continuously updated view of risk. The platform helps enterprise organizations bring order to security chaos and achieve clarity in their data.
As Brinqa evolved from vulnerability management to exposure management, its existing web strategy no longer reflected the sophistication of its offering or the scale of its market opportunity. The brand needed a web strategy that could bridge technical depth with clear storytelling, showcasing the platform’s differentiators while supporting demand generation. The goal was to create a site that would not only educate but convert: guiding security leaders, analysts, and decision-makers through a cohesive and compelling digital journey.
Engine Digital led the redesign and rebuild of the Brinqa website from the ground up, starting with a buyer persona–based content strategy that combined SEO best practices with an evolved brand narrative. Every page was designed to communicate Brinqa’s mission, platform capabilities, and customer value with clarity and confidence.
Our UX and architecture work focused on simplifying navigation and guiding visitors through Brinqa’s distinct offering, connecting use cases, products, and proof points through intuitive pathways. On the design side, we extended Brinqa’s visual system into a more dynamic, ownable identity, one that balances precision with approachability and brings their “clarity through connection” story to life. The result is a high-performing digital platform that captures Brinqa’s category leadership while enabling marketing agility for what’s next.
With its launch in early October, the new Brinqa brand site has already begun to drive results and support the brand’s ambitious growth strategy with clear improvement to several KPIs.
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The new Brinqa.com was engineered to be fast, flexible, and future-ready. Built on a modern, component-based architecture, the site supports modular content management, enabling the Brinqa team to scale and evolve quickly.
Key elements of the build included:
The new Brinqa site was built on the Sanity Content Operating System, migrated away from WordPress to strengthen security and improve content management collaboration through a better editorial UI structure.
The agency used automation to migrate existing content and asynchronous image uploading from WordPress to Sanity Media. An additional migration workflow was deployed to fetch existing integrations via APIs (managed by the in-house IT team) to pull data into the Sanity environment. With scalability in mind, additional sync functionality is planned to leverage Sanity's App SDK.
The site leverages a modern, headless technology stack that includes Next.js 15, Sanity CMS with Live Content API, shadcn/ui, Motion (formerly Framer Motion) for performant animations with integration to Marketo for marketing automation.
To balance both speed to launch with flexibility in design, the agency utilized the Shadcn Blocks Sanity CMS Boilerplate with a dynamic page builder, which allowed for rapid production and development and provided the content management team with an extensive suite of modules to accommodate future content needs.
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These integrations establish a strong foundation for Brinqa’s marketing and demand-generation efforts, enabling seamless alignment between brand storytelling and performance tracking.
Partnering with Engine Digital was a seamless experience from start to finish. Their team understood our business, our market, and our goals, translating a complex story into an experience that feels both powerful and precise. The new Brinqa site not only looks exceptional, but also positions us for growth in a rapidly evolving market. We couldn’t have asked for better collaborators.
– Heather Rubash, Chief Marketing Officer, Brinqa
The exposure management market continues to evolve, fueled by the explosion of digital infrastructure and the need for unified visibility across security systems. As enterprises embrace AI and automation, Brinqa’s platform stands at the center of this evolution, helping security leaders transform data into actionable intelligence.
For growth-stage technology brands like Brinqa, investing in web strategy, content, brand, and experience design isn’t optional; it’s a core driver of performance. The new Brinqa.com represents more than a redesign; it’s a foundation for sustained growth and category leadership.
The new Brinqa.com reflects the company’s evolution and its role in shaping the future of exposure management. We’re honored to have partnered with Brinqa to bring this vision to life, helping turn a complex product story into a clear, confident, and high-performing digital experience.
This work builds on Engine Digital’s deep expertise in leading clients in the B2B software and professional services space through the process of defining an ownable digital brand strategy, narrative, and digital experience, as well as extending its experience in deploying enterprise sites on the Sanity Content Operating System.
To see the work, visit: www.brinqa.com
If you’re interested in learning more about Engine Digital’s capabilities in helping B2B brands tell a better story and drive growth objectives, reach out to us.