As the cannabis market gains traction, and the stigmas fade away, what has emerged is a whole new industry of brands, each unique in their approach to connecting with consumers eager to take advantage of everything this magical plant has to offer.
We’re proud to have played a small part in the start of Canada’s cannabis industry, partnering with Donnelly Group in the launch of their Dutch Love retail business. No strangers to creating unique brand experiences, the Donnelly Group is best known for its bespoke pubs, lounges, and barbershops, operating from Vancouver to Toronto.
To bring Dutch Love to market, we created a digital experience that builds on a unique brand positioning, aligning with the tone set by Dutch Love’s laid back retail spaces. Our design approach embraces the spirit of exploration, reflecting the natural warmth of this earthy brand. The provides customers with an experience that is disarming, compassionate, and human, carving out a unique space in a rapidly evolving industry.
We loved the way the Engine Digital team worked with us in launching this new brand and e-commerce platform. Their style of rapid ideation and iteration gave us the quick head-start we needed in a nascent industry that demands agility and creativity.
– Harrison Stoker, Vice President Brand