Setting the standard forB2B e-commerce.
Loloi Rugs
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Designed with intention and committed to craftsmanship, we collaborated with Loloi Rugs to bring this same level of quality online, through a highly customized B2B e-commerce experience on Shopify Plus.
As a design-led brand, Loloi Rugs places incredible emphasis on visual storytelling and content as a means for connecting and communicating with a discerning interior design and wholesale customer-base.
While its focus remains B2B, Loloi presents itself as a consumer brand with an exceptional level of care in positioning and presentation – a thread that runs through every part of the organization, from product innovation to marketing and customer care.
This attention to detail has been a motivation in our close collaboration with the Loloi team over the past several years, from launching new products and collections, to guiding the deployment of an end-to-end B2B e-commerce experience.
Today, we work with the Loloi team on a daily basis, ensuring the online experience is optimized and that same level of care and attention is applied to the design and build of each interaction their customer has with thee brand online.
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Throughout the site, we wanted to give visitors direct access to shoppable content, with editorial photos leading to our interactive Shop This Scene module, presenting logged-in users with access to real-time inventory.
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Engine Digital has been a fantastic partner for Loloi. From strategic digital consultancy to site enhancements and technical sustainment, they have been a dependable and highly engaged resource for us for years.
– Cyrus Loloi, Principal and CMO
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As a brand built on rich, visual content, we helped Loloi bring its stories of collaborations, of materials, and of craftsmanship to life. These stories are told through long-form editorial layouts, paired with beautiful imagery and video content, produced by the Loloi team.
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