Blurring the lines betweencontent and commerce.
Kit and Ace
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As an upstart with ambitious plans to scale globally, Kit and Ace tapped us to support a growth strategy that connected vertical retail with experience-led e-commerce.
Kit and Ace was an experiment in bringing together exceptional vertical retail with product innovation, providing consumers with a new approach to casual wear. Focused on rapidly scaling its global footprint, Kit and Ace was seeking a unique approach to e-commerce that would connect this new brand and its products with consumers, while carving out a unique position in the casual wear space.
The brief: throw out the conventions and create something entirely different that supports the objectives of a brand in fast growth. In many ways, this was the dream brief for our team – to avoid the paradigms of modern e-commerce and instead, create a brand experience that blends merchandising with cultural content to create something unique in the space.
We designed the Kit and Ace e-commerce platform around product discovery and bringing together content and commerce, providing customers with a fluid and real-world experience across the site. Our approach to navigation relied on a user-tested and optimized search feature that gave visitors an intuitive method for exploration across the brand’s catalog, and an approach that made product discovery our primary focus.
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An omni-channel gameplan –
Based on a superior retail experience, we set out to extend that same thoughtfulness to the digital channel, finding ways to close the loop between online and offline. An extensive CX strategy was created helping to narrow in on a unique set of features that would ensure an exceptional customer experience at every level.
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We created product pages that over-deliver, giving visitors a complete understanding of the Kit and Ace commitment to Technical Luxury and quality found in the details of every product they produce.
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The brief –
For consumer brands, relevance is found in the ability to authentically integrate with, and directly influence culture.
With a focus on the creative class, our strategy for Kit and Ace centered around a robust editorial experience, The Brief, positioning branded content as an asset that shapes customer perspective through featured personalities and their stories.
Articles were designed to provide long-form engagement, while shoppable, connecting content with commerce seamlessly.
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In 2018, Kit and Ace was relaunched and focus was shifted to commuter wear, and as such, our work for the brand is no longer live.