Using data and digital in-storeto find the perfect running shoe.


As an experiment in digital in-store, Adidas developed a prototype called Run Genie, tapping our team to accelerate the design and build, bringing this new service to stores around the world.

Creating an exceptional retail experience as differentiated as their products, Adidas set out to use data and IoT to eliminate the paradox of choice, giving runners the insight needed to make an informed purchase decision.

To bring Run Genie to life, we helped the Adidas Futures Group accelerate the design and build process, creating a testable product prototype to understand the value of data and connected services in improving the purchase experience for customers.

Through data visualization delivered through a tablet app, Run Genie empowers sales associates with the insight needed to help customers find and purchase the best shoe for their foot type and running style.