As a global organization, distribution of research and insight resources across Mastercard’s workforce was a challenge. The extensive work of its internal research group was unable to easily reach teams on the frontlines of sales and marketing. Mastercard’s ambition was to better arm its global team with the information needed to understand the changing global economy and the organization’s own unique perspectives.
We led the Mastercard research team through a product planning process, developing an approach to content management that would eliminate the distribution gap. Our UX, Design, and Engineering teams worked to create a mobile editorial platform powered by a Digital Asset Management system, publishing Mastercard’s research work in a range of formats, and creating seamless access across the organization.