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Mindset launches a custom B2B e-commerce site built to streamline architectural lighting sales.
Engine Digital is excited to share the launch of our work with Mindset, a comprehensive and bespoke e-commerce platform designed to simplify architectural lighting specification.
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The new Mindset site combines a sophisticated product configurator with a future-proof commerce engine, streamlining the entire process of configuring, pricing, and ordering architectural lighting purpose-built for industry sales agents, professional specifiers, designers, and contractors.
Mindset is taking a practical, digital-first approach to commercial lighting, aiming to simplify a field that’s often weighed down by outdated, paper-heavy processes. Its focus is on offering a clear, technically sound customer experience that feels straightforward and transparent, without trying to follow the usual industry playbook.
The architectural lighting industry has traditionally relied on static documents and outdated workflows, creating friction for buyers and specifiers. As a core part of its business model, Mindset launched with a mission to simplify this process through a more thoughtful approach and a commitment to providing an elevated experience to its customers. Their vision was to create a branded web experience that would remove the complexity, reinforce their position as an innovator, and integrate a powerful CPQ (Configure, Price, Quote) and ERP system directly into the user journey.
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From the initial strategy, design, engineering, and implementation, Engine Digital led the project from end to end, working in close collaboration with the Mindset founding team. The solution is built on a foundation of intuitive design and robust technology. Key components include:
A minimalist, solution-first interface guides users, while architectural imagery reflects a sense of craftsmanship. The content strategy pairs product storytelling with transparent access to specifications and technical documentation.
At the core of the platform is a dynamic configurator, tightly integrated with Mindset’s ERP system. It serves as a single source of truth, allowing customers to configure, price, and save lighting solutions while dynamically generating custom spec sheets to remove redundant and error-prone processes.
The platform supports the entire sales workflow with features that include custom spec sets and quotes, role-based access for agency teams and staff, weekly performance reports, automated notifications, all with multi-currency support.
The new Mindset platform establishes a scalable foundation for future growth. It has successfully streamlined sales, manufacturing, and fulfillment, aiming to improve customer self-serve capabilities and reduce errors through automated processes. By embedding its brand promise into every digital touchpoint, Mindset is now positioned to take a leading position in the architectural industry into a more efficient and connected future.
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Partnering with Engine Digital gave us more than just a website; they informed a digital product strategy that aligned perfectly with our launch goals. Their design expertise translated our brand vision into an intuitive, engaging web experience, and their strategic guidance set us up for growth from day one.” – Ben Garfinkel, VP Marketing
This new work for Mindset builds on Engine Digital’s experience in leading B2B e-commerce site strategy, design, and engineering for clients in the Design & Architecture vertical. This experience includes past work with RBW, 3form, and Loloi Rugs, giving the agency unique expertise and perspective on how brands in this space are best positioned to serve an evolving customer base – one that is increasingly tech savvy and seeking self-driven product exploration and specification.
"The Design & Architecture customers are truly unique as they span everything from design to technical – from architects to electricians, and the tools these brands need to provide their customers must address a broad set of needs across a group that’s diverse in skill and varied in the role they play in commercial construction. The best brands recognize this and build to address these broad needs.” – Dean Elissat, VP Growth at Engine Digital
To explore the new Mindset platform, visit www.mindsetlighting.com
If you’re interested in learning more about Engine Digital’s capabilities in helping Design & Architecture brands create better e-commerce experiences, reach out to us.