This is the first post in a blog series about Digital Maturity. The content for this post and subsequent ones has been curated through a number of sources. Most of which are a result of first hand experience working with client partners to help them determine the role digital plays in their business planning efforts.
First off, our interpretation of the term Digital Maturity – the ability of an organization to respond to the immediate needs of a digital savvy customer base, while ensuring its long term survival using technology to operate more effectively and efficiently.
As a digital agency, we are fairly consultative in nature when working with clients. Although our project outputs may be seen as somewhat expected (desktop websites, mobile websites, apps etc.), the role these outputs play in helping drive our clients’ business forward has dramatically changed. The concept of digital maturity stems from understanding of whether your own digital environment exists in a state adapted to an increasingly evolving behavioral landscape driven by the new digital economy.
To us, digital isn’t just a secular tool, or part of a department to be managed from. We see digital maturity from a number of viewpoints. Externally, with your customers in mind; and internally, with cross-departmental objectives to consider (typically from marketing, human resources, customer service, operations and of course IT). We aim to identify the goals of any digital initiative from the day-to-day owner of the work, up and through the C-Suite level of engagement.
Digital maturity is a very broad topic and can mean different things to different organizations. In keeping with what we know best, we will explore the concept from two varied perspectives; the marketing client viewpoint, and the service based agency standpoint.
As you will see in this series of posts, there are many questions to be answered when defining your own state of digital maturity. Although our blog post series may not provide all the answers, we do believe the right questions will be asked. Three elemental questions include:
- What digital maturity is and isn’t.
- Key driving forces of digital maturity.
- Typical barriers of digital maturity.
We will also provide an example of what digital maturity looks like from both the client marketing and agency business model formulas. Jump ahead to see a short-form version of our Digital Maturity presentation. This is Post 1 of 6 in our Digital Maturity series, as we look to provide insight into an organization's ability to leverage digital to drive business strategy. If your company is beginning to explore the digital roadmap ahead, reach out to us to see how we can help.