A refined brand experiencefor a design-minded customer.
3form
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To drive growth, 3form tapped our team to lead CX planning, the development of a digital roadmap, and deployment of a new web platform that improves brand positioning and customer engagement.
Through an extensive product portfolio that ranges from simple materials to sophisticated solutions for the architectural and design industry, 3form does radical things with form, texture, and light so creators can realize their dreams in a way that’s ethical and sustainable for the planet.
The brand has carved out a niche, with a focus on acoustics, partitions, wall and ceiling features, and a host of applications for professional and public spaces. To better serve the needs of interior designers and architects, and to cater to the expectations of a younger audience, 3form tapped our team to define a new end-to-end digital experience.
We worked with 3form through a series of workshops to define opportunities for the brand to improve engagement with customers across digital channels. Our work led to the launch of a new B2B website and a mobile app that helps the sales team to engage with customers at tradeshows and on the road.
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Sales enablement through mobile –
Key to the sales group’s approach is the ability to showcase products with customers in person. To enable this, we designed a mobile app that provides the tools needed to create custom product presentations on the go, integrating with 3form’s CMS to ensure product information is always accurate and up to date.
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