Crafting a market-leading brand forthe digital age.
Prevalent
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In a crowded and complex market, we helped Prevalent create distinction with a new brand strategy and web platform that guides B2B buyers through a clear product offering.
Prevalent helps enterprise customers reduce third-party risk by combining intelligence and automation to eliminate security risks. As every sector continues to rely more on technology, these risks can create exposure for an organization that’s best managed through the products and services of a trusted partner.
We helped Prevalent define the brand strategy, from positioning through identity design, with a mission to create clear distinction in the cyber security market. This led to an extensive web redesign intended to elevate Prevalent from a mid-market software and services vendor to a category leading solutions provider in Third Party Risk Management.
Telling the brand story online was critical, and so our content strategy focused on navigating users through information intended to inform and educate. To clarify the offering, our approach to content created ease for users to locate the information needed to support the evaluation process.
Self-serve tools were developed to support key points in the user journey, helping validate the need for specific products and solutions offered by Prevalent. These tools support pipeline objectives of the sales group, and integrate seamlessly with CRM and analytics.
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Brand as foundation –
Ambition is setting out to recapture a market-leading position. Intellect is taking a modern approach. Working with the executive team, a new brand blueprint was defined, emphasizing core values, and defining an ownable proposition – an end-to-end solution to risk management. This blueprint guided the visual design language resulting in a digital-first expression of the brand implemented offline and across digital channels.
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The combination of a well defined visual brand design system, and a behavior driven user experience strategy supported by a data driven approach to solutioning, allowed us to accelerate the success of our new website as an effective marketing and sales enablement platform.
– Chris Burd, Senior Director, Digital
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To drive top-of-funnel conversion, an interactive lead qualification tool was created, navigating visitors through a series of questions that result in a risk maturity score. The score allows leads to understand their current state risk and directs them towards specific solutions that may meet their organization's needs.
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