Crafting a uniquebrand for adifferentiatedprivate equity firm.


From foundational brand strategy through the launch of a new web platform, we helped the Maverick team scale up its image and web technology to match its growth trajectory.

As an innovative New York City based private equity firm focused on investing capital in distressed commercial real estate debt, Maverick deploys proprietary algorithms that convert data into intelligence as a competitive edge.

Following years of steady growth, the firm needed to refresh its image and articulate clearly how it is leveraging its deep roots in data to disrupt a $500 Billion market.

Working closely with Maverick’s leadership team, we helped articulate a new brand vision that would set the tone for a new visual identity and design system, website, and digital product.

Ambitious vision meets clear value prop.

Intuitive interfaces, robust integration.

Data-powered, self-serve, and on-demand.